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Titles Out of Context April 28, 2012

There's no getting around it: I am terrible at coming up with titles. Other people seem to be able to whip out a fragment of Shakespeare or some obscure poetry at will; I have to wait until I've finished the book and hand it to Sweetie, and then hash it out for hours until we come up with something tolerable. Even now the folder for Bubbles Pop is labeled "Cinderella," WIP-A is labeled "Beauty," and WIP-C "Comic Fluff."

But while I can't come up with titles to match stories, I'm pretty good going the other way around. The Evil Editor has a fun feature called "Guess the Plot," in which he tosses the title from a submitted query up for grabs and people come up with outrageous synopses to match. Because I'm feeling silly this morning, I felt like doing the same for some classic titles.

Great Expectations

Pip just started high school, and he had great expectations for the best four years of his life: football games, Driver's Ed, and a smoking hot girlfriend. He didn't expect arbitrary course requirements, mind-numbing standardized tests, or a vortex to another dimension in his locker.

To Kill a Mockingbird

Every morning, Scout Finch tears herself from the blessed escape of sleep to walk the dog, cook breakfast, fix lunches, and cater hand and foot to her demanding husband and ungrateful kids. All the while, those damn birds keep singing in the neighbor's eucalyptus...mocking her. But now Scout's got a chainsaw, and she's taking matters into her own hands. Who's chirping now?

The Fellowship of the Ring

PhD candidate Frodo Baggins and his peers are in a cutthroat competition for the Fellowship of the Ring, a $20k/year stipend for burgeoning chemists interested in cyclic organic compounds. But when someone starts cutting throats literally, Frodo must swap his lab coat and goggles for a sleuthing hat.

Charlotte's Web

Charlotte's best friend Wilbur committed suicide after some jerks called him gay on his Facebook wall. Armed with a 12-pack of Mountain Dew and a copy of Computer Hacking for Dummies, she's out for some serious trolling carnage. Move over, bullies, it's Charlotte's Web now.

Fun Things for Cynical Writers April 23, 2012

First, a limerick:

A radical author from Boston
Found reviewers would often accost him.
He fussed and he railed,
But eventually wailed,
"Fuck it! I'll rewrite Jane Austen."

Second, a link:

Everyone is a (One) Star: Some of the best one-star reviews around the Interwebs:

"The main character wasn't likeable at all." (A Christmas Carol, Charles Dickens)

"The book is verbatim the movie. I wasn't impressed." (One Flew Over the Cuckoo's Nest, Ken Kesey)

"It was filled with language and a lifestyle that was offensive to me." (The Catcher in the Rye, J.D. Salinger)

"Arachnophobia is real, and being forced to read this in 4th grade gave me nightmares for months." (Charlotte's Web, E.B. White)

"I couldn't get on with it. too Slow and doesn't work as a whodunnit because we now have DNA evidence." (To Kill a Mockingbird, Harper Lee)

"Did not like this book at all, if i could give it a less than 1 I would. This book is way to confusing and uses really big words." (1984, George Orwell)

And finally, a demotivational poster courtesy of Evil Editor:

One in a Million

Scam Artistry 101 April 1, 2012

Today I opened my usual week's worth of accumulated mail. Between a birthday card from my grandma and some return address stickers with adorable kittens was wedged this "courtesy" notice about my website:

DROA Scam Letter

In case it isn't obvious from the title of this post, this "Domain Registration of America" is attempting to rip me off. A little background: the way the World Wide Web generally works is that the people who own the servers a website is hosted on (in my case, the company Host Gator) reserve the rights to a particular domain from a registrar, who maintains database records for DNS servers. When you type a URL like "tkmarnell.com" into your browser's address bar, your Internet service provider (Comcast, AT&T, etc.) uses these records to match the domain to the IP address of the host you want to reach, who sends the webpage back to you.

DROA is one of those registrars. But they are not my registrar. They are attempting to "renew" something they do not own, like the 21st century version of having a nice bridge in Florida they'd like to sell me. Now, I normally don't give props to scam artists, but I must acknowledge this group for doing their job extraordinarily well. Should I ever embark on a shady venture of my own, I will adopt many of their tactics for my template.

Pro Scammer Tip #1: Sprinkle Your Products with Heartwarming Icons

My father's first tip to recognizing cons, passed on to me circa 2000, was this: "Never trust a man wearing American flags." As a burgeoning scam artist, you should display your patriotism liberally on all of your materials. Example:

DROA Scam Flag Icon

If you're pretending to work for a charity organization, a few Christian crosses, pouting puppies, or exotic-looking children with painful medical conditions might help, too.

Pro Scammer Tip #2: Hint at Impending Doom

If your target isn't already roped in by the official-looking red, white, and blue letterhead, she ought to run for her checkbook as soon as she reads of the dire consequences she will face for refusing to give you money. Your language should be as vague and frightening as the following:

"Failure to renew your domain name by the expiration date may result in a loss of your online identity making it difficult for your consumers and friends to locate you on the Web."

Take note of the hot keywords like "failure," "expiration date," "loss" and "identity." Never use an accurate word when a loaded one will do.

Pro Scammer Tip #3: Bury the Details in Long, Confusing Paragraphs

Technically, DROA is not breaking any laws. They have clearly stated at the end of the third paragraph that by paying them, a sap customer is actually switching her domain registration to an unfamiliar company. However, they put in enough scary-sounding Capitalized Legalese padding beforehand to make sure she doesn't get that far, and even if she does she probably won't understand it. They can even be conscientious and bold the words "This notice is not a bill," because the detachable area at the bottom with Visa and Mastercard logos will override them entirely.

Pro Scammer Tip #4: Tell Them They're Saving Money, Not Spending It

DROA Scam Rates

Wow, the "Recommended" two-year plan will "save" me $10! Never mind how much the my actual registrar charges ($15 a year, BTW, or $75 over five years), $55 is a lot to cut! Any intelligent and discerning consumer like me would sign up the bulk plan. It's like when you go into the gas station intending to buy a single 20oz pop for the road, but the cashier says you can get a second one for half off. You didn't originally want a second one, and you should probably not drink a second one, but if you don't take advantage of their generous offer and spend 50% more than you intended, you're clearly a fool.

Pro Scammer Tip #5: Include Fine Print on the Back

If there was any doubt remaining in your target's mind that this was a bona fide, official bill for renewal, a blanket of tiny text on the back ought to dispel it.

DROA Scam Fine Print

Even better, it's all italicized, in light gray ink, with a few paragraphs in ALL CAPS to make it impossible to decipher. It's nothing a customer needs to know, anyway, just some legal stuff about DROA not actually having any control over registry administration and they will not give refunds if you don't get the domain name you paid for, etc. etc. Oh, and if you change your mind after signing up and cancel the credit card payment, they assume the right to your domain until you pay them a "reinstatement fee, currently set at $200 (US Dollars)," and if you sue them over it, you agree to hold them "harmless from all liabilities, including attorney's fees and court fees" blah blah blah.

Fun and snarkiness aside, people like this can be dangerous if you don't know to look out for them. Domain Registry of America is even on the Wikipedia page for "Domain Name Scams" for having a couple of lawsuits and a run-in with the FTC in the early 2000s. In 2009, the Advertising Standards Authority of Great Britain issued an adjudication with many of the same conclusions on the letter that I've put here, and the warning that "The mailing must not appear again in its current form." Of course, they're perfectly free to continue to mislead people in the US as much as they please.